Working with Fiona & Maria at In-House Initiative over the past two and a half years has truly elevated TUX’s communications presence. From managing our public relations strategy to overseeing our social media channels, their team became an extension of ours and were proactive, strategic, and deeply aligned with our vision.

Their expertise directly contributed to TUX being recognized by some of the industry’s most respected publications, including being named Adweek’s Fastest Growing Agency of 2025, Ad Age’s Small Agency of the Year, and one of Inc. Magazine’s Best in Business.

What stood out most was how easy and enjoyable the collaboration was. They consistently brought creative energy and thoughtful strategy to every project, ensuring that our brand voice remained authentic while amplifying our reach. I would wholeheartedly recommend them to anyone seeking a partner who understands both the art and strategy of modern communications.

Maria and Fiona make a phenomenal team. Not only are they highly intelligent, skilled, and well-connected, they really took the time to teach and impart their knowledge. They taught me how to launch my own PR campaigns with patience and kindness. Maria and Fiona gave me the confidence and the tools to succeed. Grateful for In-House Initiative!

  • Hilary McGown, HATLEY, PR and Social Media Influencer Coordinator

Working with In-House Initiative has been a transformative experience for our brand. Their strategic guidance enabled us to bring our PR capabilities in-house with confidence and clarity, empowering our team to own our narrative and engage media with purpose and precision. From crafting communications strategies to building meaningful editorial calendars and media outreach plans, their expertise has made a measurable difference in how we tell our story and how we are positioned in the market. I highly recommend In-House Initiative to any brand looking to elevate its voice and take control of its public relations with clarity and professionalism.

  • Jonathan Primeau, Cellart, Founder & President

Working with In-House initiative on our press release for Juba was an absolute pleasure. They not only brought real talent for communications and an eye for what matters, but made the entire process feel collaborative and easy. I'm so grateful they shared their expertise with us, and I wouldn't hesitate to recommend them to anyone looking for thoughtful, professional communications support.

  • Nick Trudel, Juba, Founder

Working with In-House Initiative is a real pleasure! Maria and Fiona's involvement, flexibility, and valuable advice are greatly appreciated. Thanks to their work, we were able to implement a clear and effective communication strategy in a simple and autonomous manner. We recommend them without hesitation and will continue to collaborate with them!

  • Pauline Hulin, MYEL Design, Ecommerce and Marketing Manager

I am pleased to recommend In-House Initiative, who collaborated with SOUK as our public relations partner. From the beginning, their team brought a clear strategic vision while remaining genuinely attentive to the spirit and realities of our project. Fiona and Maria took the time to understand our community, our values, and the vision behind SOUK. This translated into media coverage that felt accurate, thoughtful, and aligned with who we are, highlighting both the designers themselves and the broader creative ecosystem we aim to support.

Throughout our 20th edition, they were reliable, present, and collaborative. Their way of working was grounded and respectful, and they consistently approached the project as true partners rather than external consultants.

We are grateful for their contribution and for the clarity they brought to how SOUK was presented and perceived. I would confidently recommend In-House Initiative to organizations looking for a PR firm that works with seriousness, sensitivity, and integrity. I will be working with them again.

  • Azamit, SOUK (Founder & Creative Director)