Reimagining PR for evolving brands
Founded by industry veterans, Fiona Dalrymple and Maria Toumanova, In-House Initiative offers Traditional and Digital PR, as well as In-House PR Training.
Whether you are looking to build internal capabilities, craft compelling social media campaigns, or full-service PR execution, our unique model means you can tap into one or combine all for a fully integrated approach.
Creative, connected, and driven by a passion for storytelling, we bring our experience in global communications campaigns, deep industry connections, and skills in building and implementing robust PR strategies to every project.
Our Services
With clients across North America and Europe, our campaigns have earned features in prestigious publications from The New York Times to Robb Report, Wallpaper* to Vogue, while securing major industry recognition including Adweek's Fastest Growing Agency, Ad Age's Small Agency of the Year, and Inc. Magazine's Best in Business.
Traditional PR
We build sharp, strategic traditional PR campaigns that hit where it matters through thoughtful press releases, smart pitching, and media relationships that feel human, not transactional.
Digital PR
We craft modern digital PR campaigns that capture attention where it lives through social-first storytelling, influencer partnerships, and content that drives real engagement and sparks conversation.
PR Training
Your passion and commitment built your brand’s story. Through one-on-one training, we’ll educate, equip, and empower you to take control of the narrative and bring traditional and digital PR in-house.
Founders
Fiona Dalrymple
A storyteller at heart, I am fueled by the challenge of building creative and distinguishable PR campaigns that connect brands with their audience in an impactful and positive way.
As a communications specialist, I have spent much of the past 20+ years collaboratively reimagining how to build exceptional campaigns for fashion, design, travel, NGO, and lifestyle brands in the US, Canada and Europe.
From time spent as Account Director at a top North American Public Relations Agency, Communications Director at an International Conservation Charity, and more recently (with much in between) as an independent consultant serving lifestyle, NGO and entrepreneurial clients, I have built a reputation for developing and implementing dynamic and engaging campaigns for newly launched brands, leveraged growth PR strategies for established international corporations and NGO’s, and had the opportunity to work with outstanding brands and organisations including PLUS1, WANT Les Essentiels de la Vie, EnRoute, Shoe The Bear, K-SWISS, OPUS Hotels, Matachica, DAGNY, Bozena Jankowska, CellArt, Humanitarian Training Initiative, Tyler London, and Rainforest Concern.
I am constantly inspired and driven by the world we live in, the latest communications trends, and fostering authentic relationships between clients and audiences globally.
Maria Toumanova
Passionate about developing and executing innovative PR strategies that successfully build awareness and brands in the fashion, beauty and lifestyle industry, I practice a highly collaborative approach when partnering with clients to work towards achieving their goals.
Over the past 18+ years, I have earned a reputation for effectively tailoring programs and campaigns to client needs and leveraging my expertise, strong relationships and extensive network to engage with media, digital and traditional platforms, and influencers to successfully reach consumers.
As a guest lecturer at McGill University and speaker at conferences and events, I am delighted to have the opportunity to share insights informed by my experiences working in public relations, in an informative, engaging and energetic manner.
Recognized among the top 30 Beauty PR representatives in Canada for three consecutive years by Cosmetics Magazine, I very much value the positive relationships I have developed with clients while having the opportunity to work with prominent brands that have included Procter & Gamble Beauty, adidas, Palladium Boots, Penguin, PROJECT Trade Show, Pretty Ballerinas, TEAOLOGY skincare, SWIMS, Korres, K-SWISS, Moroccanoil, BeaverTails, Monsieur Felix & Mr. Norton, Vargas Goteo and Caroline Constas.